How better UX packaging design increased company’s sales

Nine colors no more

Is there a mildew icon?

Before the redesign (left) and after (right)

Does a timber treatment product need a picture of timber?

  • In a vast majority of cases, this product is placed in a section where it cannot be mistaken for oil or gas.
  • A picture of timber communicates nothing about the specific use of the product (Insecticide? Against mildew? Just prevention?).
  • Miniature pictures will not help Mildred find what she needs. She will either go to the timber section, or be directed there by the store clerk.

No room for “like / dislike”

Comments on other visual elements

  • After a fierce battle with the typesetter, I managed to reserve some space for the marketing team’s idea to include a self-explanatory guide on how to prepare the solution. Happy Mildred doesn’t have to decipher the fine print anymore and can get the job done in no time.
  • Typography is not enough for an eye scanning a shelf. So I added a simple border that is in line with the visual style of the newly-established Bochemie Wood Care Company.
  • The original product names were retained for easier communication among insiders, but have been marginalized.
A simple how-to on the backside of the packaging.

Customer care on every label

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Terapeutka českého veřejného prostoru od roku 2015. Grafická designérka a brand specialistka na volné noze.

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Veronika Rut Fullerova

Veronika Rut Fullerova

Terapeutka českého veřejného prostoru od roku 2015. Grafická designérka a brand specialistka na volné noze.

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